SafeToOpen | KWR, Sitemap Strategy & Content Writing
For this tech securitu company, created SEO-focussed sitemaps including landing pages, a blog calendar, and content writing for main pages.
Tech Writing
Explore a featured selection of my writing work for tech companies, startups, and apps, below. Examples here include content written, content optimised, AI content refined as per clients' requirements, research, keyword strategy and more.
What's Behind The Rise of Micro-Influencers? – OMG Creo
Studies show that 43% of brands are turning to smaller influencers as of 2024. Rather than investing heavily in a single well-known figure, brands are increasingly diversifying their influencer budgets by working with multiple micro-influencers.
The result? Better audience targeting, more relatable content, and higher return on investment (ROI).
While celebrities and mega-influencers still play a role in marketing, the stats suggest that mass exposure doesn’t always translate into higher sales....
The result? Better audience targeting, more relatable content, and higher return on investment (ROI).
While celebrities and mega-influencers still play a role in marketing, the stats suggest that mass exposure doesn’t always translate into higher sales....
How to Build an Effective Influencer Marketing Strategy – OMG Creo
So, how do you make sure you’re doing creator partnerships the right way, connecting with potential consumers who will actually convert, and how do you make your investment count?
That’s where top influencer marketing agencies like Creo come in. Combining data analysis, in-depth industry knowledge, technical expertise, and a global network of creator connections, influencer agencies create a perfectly fine-tuned partnership designed to hit brand goals and empower creators at the same time.
It’s...
That’s where top influencer marketing agencies like Creo come in. Combining data analysis, in-depth industry knowledge, technical expertise, and a global network of creator connections, influencer agencies create a perfectly fine-tuned partnership designed to hit brand goals and empower creators at the same time.
It’s...
How to Choose the Right Influencer Marketing Agency – OMG Creo
Trying to make an impact through influencer marketing but struggling with the complexity? An agency can help. The right partner firm will act as an extension of your marketing team, bringing fresh ideas and careful management that transform influencer talent output into masterful campaigns.
Whether you’re just starting your search or narrowing down a shortlist, this guide will help you find the best influencer marketing agency for your brand fast. No wasted budget – just great key opinion leader...
Whether you’re just starting your search or narrowing down a shortlist, this guide will help you find the best influencer marketing agency for your brand fast. No wasted budget – just great key opinion leader...
Influencer Marketing Platforms: What Are They & Best Features – OMG Creo
So, we know why they’re important, but what makes the best platforms stand out from the rest? As with any tool or marketing strategy, there are always a few key features that you expect from any platform, but what are the features that, in 2025, brands shouldn’t be living without?
Follower count was once the main metric used to measure influencer success. However, these days, analysis goes much deeper than that—that’s one of the reasons we’ve seen the rise of microinfluencers in brand partnersh...
Follower count was once the main metric used to measure influencer success. However, these days, analysis goes much deeper than that—that’s one of the reasons we’ve seen the rise of microinfluencers in brand partnersh...
What Makes a Great Influencer Marketing Agency – OMG Creo
Influencers have become well known even outside of social media, with many gaining huge celebrity beyond their platforms — think YouTuber Emma Chamberlain on the red carpet interviewing A-List stars, or even TikTok’s GK Barry appearing as a celebrity in her own right on reality TV.
But behind the scenes, influencer marketing agencies have become the unsung heroes behind many successful brand campaigns. So, what exactly do these agencies do, and why are they so essential?
Put simply, influencer...
But behind the scenes, influencer marketing agencies have become the unsung heroes behind many successful brand campaigns. So, what exactly do these agencies do, and why are they so essential?
Put simply, influencer...
The Influencer Marketing Agency Playbook: Tips, Tricks, and Trends for Brands – OMG Creo
So, what are the key factors that turn casual viewers into engaged customers?
The biggest difference between an influencer marketing campaign that gets people talking and one that, well, flops, is the professionalism and the experience behind the campaign.
If you’re a brand that’s new to the world of influencing, then it’s tempting to give it a go alone. But navigating the influencer landscape can be overwhelming, especially with countless creators across platforms and a sea of data to wade thro...
The biggest difference between an influencer marketing campaign that gets people talking and one that, well, flops, is the professionalism and the experience behind the campaign.
If you’re a brand that’s new to the world of influencing, then it’s tempting to give it a go alone. But navigating the influencer landscape can be overwhelming, especially with countless creators across platforms and a sea of data to wade thro...
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Hi there! I'm Kumari, and I write things.
I'm a freelance copywriter, content specialist, and general word-wrangler based in the North West, UK. Get in touch for a chat about a project, or almost literally any other topic.